Your CRM says "Direct." Your budget says "Wasted."
Madlitics gives every lead its full marketing history — channel, campaign, landing page — so you know which marketing actually drives customers, not just clicks.
See where every lead comes from • Cut wasted ad spend • 14-day free trial, no card required
Trusted by forward-thinking marketers
“Our team used to debate attribution data every week. Madlitics gave us a single source of truth — and it changed how we plan campaigns.”
Jeff N, Founder / Fractional-CPO Bubucha
“Our entire sales and marketing funnel is finally connected. Madlitics gave us the clarity we needed to scale smarter.”
Dani, Head of Marketing Busy Beaver
“Madlitics quickly proved which channels drive real pipeline. In six weeks, we cut wasted ad spend by 32% and improved ROI across every client.”
Jessica V., Fractional CMO Vogol Marketing
Enhance your forms with attribution intelligence
Madlitics integrates with your forms to add attribution native tools can’t provide.
Complete Channel Coverage
Categorize traffic into 18 distinct channels incl. paid and organic sources (search, social, shopping, video), plus email, SMS, and more.
Persistent Attribution
Keeps attribution intact across sessions, even when visitors browse before submitting, ensuring every form includes the full marketing context.
Auto-Cleaned Data
Automatically normalizes marketing data, so UTMs, Channels and Campaign segments, stay accurate across every form submission.
Landing Page Insights
Preserves landing page data, turning content and page performance into measurable lead insights you can actually use.
Madlitics shows you what’s working
From traffic sources to revenue-driving campaigns — see exactly which channels, campaigns, and actions are generating real growth.
Multi-channel attribution
Identify your top-performing channels
Madlitics analyzes performance across 18 distinct channels so you can see exactly where real leads and revenue are coming from. Move past surface metrics like clicks and sessions to pinpoint the campaigns, platforms, and sources driving true growth. Invest confidently in what works and cut the rest.
Conversion story
Refine your campaign strategy
Madlitics helps you pinpoint which campaigns, ads, and content are actually converting. Quickly identify top performers and under-performers so you can reallocate spend and double down on what’s driving conversions, leads, and revenue — no more relying on instincts or incomplete reports.
Revenue tracking
Invest where it counts
Madlitics helps you see exactly which ads and channels are responsible for actual revenue, not just traffic. Make confident budget decisions that increase ROI, improve efficiency, and drive sustained growth.
Seamless integration
Increase customers and revenue
Madlitics doesn’t just show you the data — it helps you act on it. Move budget where it matters, optimize your campaigns, and drive more qualified customers. The result? Higher conversion rates, lower wasted spend, and increased revenue — all without overcomplicated reports.
Simple setup, instant results
Effortless setup, continuous insights
Install Madlitics
Add our code snippet to your website — simple copy-paste job that takes minutes.
Configure forms
Create forms as you normally would, adding a few invisible fields.
Enrich customer insights
When forms are submitted, we instantly gather and process the data.
Report in your tools
View detailed reports on your leads' sources and journeys for insights, optimizations, etc.
Why teams use Madlitics
Still guessing which marketing efforts are working?
Madlitics gives you the full picture — automatically. Know where your best leads are coming from and where to double down.
