Software for lead source tracking

Your CRM says Direct.
Your budget says wasted.

Madlitics is a lightweight attribution layer that tracks where every lead actually comes from and sends that data into your marketing stack to see which channels, campaigns, and landing pages are truly driving customers and revenue.
Start a free trialCRM dashboard displaying marketing attribution data with Madlitics overlay. The overlay highlights a new attribution from social media, segmenting traffic by Instagram, an influencer campaign, and a female audience aged 25-34. The bottom banner emphasizes seamless CRM integration and a 14-day risk-free trial.
Why Madlitics

Attribution you can trust, in the tools you use every day

Madlitics captures marketing attribution data and preserves it in lead submissions, so channel, campaign, and landing page details travel with customer data into your CRM and connected tools, giving you the context to optimize strategy and spend.
Every lead’s true source
Madlitics records the real channel, source, and campaign behind each lead, so you’re not stuck with “Direct / Other” in your CRM.
Track every channel
Automatically classify leads into 18+ acquisition channels, including Display, Email, Organic, Paid, AI, and more.
Never lose first-touch again
Persistent first-touch data is kept as visitors browse and return, so you don’t lose origin when they finally convert.
Fix messy UTMs automatically
Normalize inconsistent UTM tags and naming, into a reliable schema, so reporting actually lines up across tools.
Put attribution inside your CRM
Attach source, channel, and campaign fields to every submission where your team already works.
Multi-site tracking
Capture attribution across multiple websites from one account, add or remove domains, unlimited forms, total flexibility.
Attribution where leads go
Pass marketing attribution data through lead submissions to your CRM and marketing tools keeping marketing context with each lead.
Close GA4 and CRM data gaps
GA4 tracks sessions. Your CRM tracks deals. Madlitics complements them by adding lead-level attribution to every submission.
Find high-value channels
Combine attribution with your CRM’s lead, deal, and revenue data to see which channels and campaigns bring qualified leads and customers.
Get started
Data-driven outcomes

Turn responses into insights instantly.

Get clear attribution from every response so you can see what works, what doesn’t, and make better decisions, faster.
Channel insights
Recognize high-performing channels
Identify the channels that drive customers and revenue across paid, social, organic, shopping, AI, and more. Shift attention away from under‑performers and toward proven winners for growth.
Channel sources
Attribution chart
Campaign performance
Understand campaign performance
See which campaigns, ads, and content are driving your customer pipeline. Identify high-performing campaigns, cut under-performers, and optimize marketing that deliver results.
Data‑driven decisions
Connect budgets to outcomes
Receive attribution data directly in the tools you already use, so lead quality, conversion rates, and revenue are clearly broken down by campaign, channel, and source, making it easy to see which efforts are truly driving results and to connect revenue back to the marketing that caused it.
Campaign Budgets
Getting Started

Three steps to better attribution.

Connect channels, campaigns, and landing pages to every lead, giving your CRM the attribution context you need to optimize strategy and spend.
1
Connect Madlitics
Add the Madlitics script into the <head> section of your website, to start capturing attribution immediately.
2
Configure lead capture
Configure Madlitics fields in new or existing forms, to write marketing data alongside customer submissions.
3
Sync Automatically
Attribution flows into your CRM and submission entries automatically, so new leads arrive with full context.
Start a Madlitics free trial
Integrations

Integrates with all your marketing tools.

Seamlessly connect Madlitics with the tools you already use to capture, enrich, and activate your attribution data.
activecampaign logo
ActiveCampaign
Enrich ActiveCampaign contacts with source and campaign attribution.
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Elementor logo
Elementor
Configure Madlitics fields in new or existing forms, to write marketing data alongside customer submissions.
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gravity forms logo
Gravity Forms
Attribution flows into your CRM and submission entries automatically, so new leads arrive with full context.
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hubspot logo
Hubspot
Send lead attribution data into HubSpot forms, pages, and CRM.
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jotform logo
Jotform
Enhance Jotform submissions with channel and campaign details.
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typeform logo
Typeform
Enrich Typeform responses with full UTM and channel attribution.
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WPForms logo
WPForms
Attach reliable source and UTM data to every WPForms submission.
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zohoforms logo
Zoho
Pipe clean marketing attribution data into Zoho Forms and CRM.
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Explore all Madlitics Integrations
Pricing

Everything you need for tracking attribution.

Attribution tracking for businesses of every size. Start today, no credit card required.
Core
$19
/mo
Designed for teams and marketers setting up attribution to see which channels, campaigns, and pages drive results.
  • 1 site license
  • 150 leads
  • ‍Unlimited forms
  • CRM data sync
→
Starter
$49
/mo
Ideal for small businesses and solopreneurs who want attribution data without the complexity of traditional analytics tools.
‍
  • 1 site license
  • 500 leads
  • ‍Unlimited forms
  • CRM data sync
→
Growth
$99
/mo
Created for growing businesses ready to scale marketing insights and understand what’s truly driving performance across campaigns.
  • 1 site license
  • 1000 leads
  • ‍Unlimited forms
  • CRM data sync
→
Scale
$149
/mo
Perfect for organizations that want reliable attribution and trusted data to confidently guide marketing decisions.
  • 1 site license
  • Unlimited leads
  • ‍Unlimited forms
  • CRM data sync
→
FAQ

Frequently asked questions

Answers to your top questions about our platform
Do you offer a free trial?
How quickly can I start seeing results after implementation?
Is this tool suitable for small businesses and startups?
Can I use this for multiple websites or projects?
Can I export my data into other analytics tools?
Which marketing platforms and tools does this integrate with?
Have more questions?
Testimonials

Trusted by forward-thinking marketers

“Our team used to debate attribution data every week. Madlitics gave us a single source of truth — and it changed how we plan campaigns.”
Begin quote iconBegin quote icon
Jeff N, Founder / Fractional-CPO
Bubucha
“Our entire sales and marketing funnel is finally connected. Madlitics gave us the clarity we needed to scale smarter.”
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Dani, Head of Marketing
Busy Beaver
“Madlitics quickly proved which channels drive real pipeline. In six weeks, we cut wasted ad spend by 32% and improved ROI across every client.”
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Jessica V., Fractional CMO
Vogol Marketing
Trusted by marketing teams everywhere

Built for real teams. Backed by real results.

Madlitics is trusted by marketers across industries to help reduce wasted spend and drive smarter growth.
Get started with MadliticsRequest a Demo
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